Being a technology integrator comes with a lot of perks, one of which is being able to play with all the cool new technologies on the market before many have even realized a shifting in the industry. As an integrator that has always leaned toward best-of-breed emerging technologies, we tend to discover new solutions long before they become mainstream.
Some of the technologies that we now take for granted were at one point drastically different from anything on the market. Before most people knew what block level storage virtualization was, we had already established a relationship with Compellent Technologies (Purchased By Dell Inc. ). When people first heard the concept of data deduplication, we already had hands on experience with Data Domain (Purchased by EMC Inc.) and had implemented their solution into a variety of environments. And when the concept of hybrid storage first came to fruition, vendors like Nimble Storage approached Storcom because they knew we understood emerging technologies, and more importantly how to get them into the market.
All three of these technology vendors changed the face of the storage industry. Looking back, I believe this is now an undisputed reality. Now the next question is what will be the new paradigm shift? I have recently been talking about Hyper-Converged storage and virtualization solutions, and they are certainly the closest thing to game changers on the storage side of the market. At the same time, it’s become a greater challenge for new vendors to innovate and make a mark on infrastructure side of IT because so much has already been done. Where do you go at this point?
As I have previously alluded to, the public cloud is a force to be reckoned with. Over time, the public cloud as we know it today will continue to displace on-premise storage. While I believe this movement is a train that won’t be stopped, it’s not going to happen overnight. CIO’s and IT Managers alike are all trying to figure out how to best leverage the cloud and new technologies, and in a lot of cases the big storage providers are coming up short. They either cannot provide the performance that specific applications need, or the transfer costs for big data are not affecting an organization’s bottom line.
In an attempt to improve performance, a number of storage vendors have tried to use front-end caching devices and then leverage the public cloud to archive data, but in many cases, the cost savings haven’t met expectations.
What if you could do the exact opposite? What if you could keep your existing storage infrastructure, keep your existing server infrastructure, and as you need new resources from a compute standpoint you could borrow resources from the big cloud providers and use them in-house? Many of the problems that come with leveraging the public cloud for storage would go away, and a lot of the benefits of using a cloud provider for compute could be realized.
A new startup, Velostrata, is fresh out of Stealth mode and could potentially deliver this capability. In my discussions with Velostrata CEO/Founder, Issy Ben-Shaul, he describes the product like this, “Velostrata is the only software solution that streams production workloads to and from the cloud in minutes while keeping the storage and boot images on-premise. Velostrata’s unique technology decouples compute from storage – providing the first real-time hybrid cloud solution that streams production workloads to and from the cloud in minutes, leaves the storage on-premise, and optimizes performance end-to-end. With Velostrata, enabling on-demand hybrid cloud for production workloads is finally low-risk, cost-effective, fast, and simple.”
From our initial conversations, demos and evaluations, this technology looks very promising. Over the next few months we are extensively testing of this technology in real world scenarios, and as an MSP we see huge potential benefits to our DR-as-a-Service offering to keep costs down and also provide the needed performance in the event of a crisis. We will continue to keep everyone posted on testing the solution and look forward to the continued conversation on this topic. To learn more about velostrata.com go to https://www.youtube.com/watch?v=_-snL5CJuuk